As an example, create a footer for your publication that looks as follows:
The main steps to create this footer are:
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Create a book based on the [Headers and Footers] template.
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In this book insert a topic based on the [Footer] template.
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Modify the media objects that are used by your books to refer to the new footer topic.
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Add the Header/Footer book to your book as the first object in the book structure.