You can use styles to apply nearly any HTML tag to paragraphs when you publish to HTML. This is useful for a number of scenarios, such as if you want to use <div> to apply your own CSS, or you want to import the HTML into a website or application that has specific tagging requirements.
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In Author, open the style object of the paragraph style you want to apply the HTML tag to.
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Go to Web > List Style > HTML tag.
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Select your required HTML tag.
When you publish to HTML, any paragraphs that have this paragraph style will be wrapped in this tag. For example:
<div class=ExampleParagraphStyle>Acme teleportation devices.</div>
<p class=SecondExampleParagraphStyle>Acme teleportation device accessories.<p>