In content creation systems, objects are self-contained chunks of content that can be as big as several paragraphs or as small as a single word. Authors create objects once, and reuse them across any number of documents or outputs. If you ever need to reuse a content object, you simply add the object to your new document. There's no need to copy and paste, which creates multiple copies of the same information.
Object-oriented technology enables any organization's documents to be less expensive to produce and more consistent.